"How to Write Market Research Reports" Course

Everything your team needs to know about writing a marketing research report.

Our Courses are Customized for Your Team.

Excellent writing skills separate successful professional marketers from the average ones. And we’re not talking about writing advertising copy. Our customized course, “Writing for Professional Marketers,” will improve how your team leverages writing to accomplish the practical goals of a marketer. From annual brand plans to strategic communication briefs to updates for senior management, marketers must deliver their points of view in concise, compelling language. We understand how effective marketers write and think and the internal and external audiences they must persuade. Our course, "Writing for Professional Marketers," uniquely focuses on helping your team develop the skills they need to effectively inform and persuade their diverse audiences, such as senior management, sales, advertising agencies, legal, and manufacturing.

Course Description

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Choose How to Take the Course:

Onsite
Virtual

In our instructor-led, customized workshop, "How to Write Market Research Reports," your team will learn strategies to plan, write, and revise marketing research reports that drive the appropriate conclusion.

Learn more about onsite training here.

Course Objectives:

Define their various audiences and the specific needs of each
Identify the intended outcome of each document they create
Understand the role of each document in their overall marketing plan
Create writing strategies that suit their audience and intended outcome
Evaluate and choose language to improve the effectiveness of the writing
Demonstrate various editing and proofreading techniques

In our instructor-led, customized virtual workshop, your team will learn strategies to plan, write, and revise marketing research reports that drive the appropriate conclusion. The virtual workshops are offered in one-, two-, or three-hour sessions.

Learn more about virtual training here.

Course Objectives:

Define their various audiences and the specific needs of each
Identify the intended outcome of each document they create
Understand the role of each document in their overall marketing plan
Create writing strategies that suit their audience and intended outcome
Evaluate and choose language to improve the effectiveness of the writing
Demonstrate various editing and proofreading techniques

I thought the program was right on the mark. The presenter kept the conversation and presentation engaging, via text and voice. The exercises were practical and pertinent to our daily activities which kept things interesting and applicable. The presentation had the correct amount of discussion and information to be useful for further study and reference in the future. I have already and will recommend this class to colleagues. The writing groups were useful for everyone from new people to senior leaders.

Steven F.
- Verified Course Attendee

What To Expect

Before the Course

A deep dive by our analysts into your team’s documents
A customized proposal that outlines the topics we propose to cover based on this analysis
A discovery/planning call to ensure that our plan meets your vision
Pre- and post-class assessment (depending on the package you choose)

During the Course

In-class exercises that give participants opportunities to apply concepts
Breakout sessions in which participants work collaboratively to apply concepts and solve writing problems
Examples of your team’s rewritten workplace samples to illustrate concepts
Real-time feedback from the instructor on breakouts
Micro-learning sessions
Socratic discussion
Opportunities for participants to ask questions

After the course

Depending which option you choose, your team can expect:

Scores on their pre- and post-class assessment
Access to our digital library, which includes short videos, quizzes, and other resources
Access to Option 1 of one of our online courses
Office hours, so that participants can meet with the instructor, share work, and get personalized feedback
Forums, which is a chat room that participants can use to ask questions and get answers from our team of writing professionals
Personalized coaching and feedback

Why Improve Your Team’s Business Writing Skills?

Writing doesn’t have to be hard. With our business writing courses, your team will learn strategies to write professional, effective business documents.