"The Write Way," The Hurley Write Blog

Using strong verbs can infuse your writing with energy. Avoid turning verbs into nouns, which can make your writing lethargic.

To give a great, and memorable, presentation, rely on science!

Often, writers and presenters believe that data speaks for itself; however, crafting a story around the data can help audiences interpret it correctly.

"Motivated reasoning" can interfere with how readers consume and use information. Appealing to readers' self-interest and worldview can help readers challenger their thinking to overcome motivated reasoning.

Bad writing can cost business a lot of time and money. Learn how to cut back on bad writing by learning how to assess and review your team's documents.

Many written communications try to do far too much: cover too many subjects, go into depth, etc. Learn how to keep your communications sharply focused.

We mostly hear about "features versus benefits" in reference to sales and marketing. Learn how to apply this idea to non-sales writing with Hurley Write.

Critical thinking is a key element of writing; however, many professionals fail to use it in their documents. Discover the importance of critical thinking in writing.

Answering the "So What" question in your writing is crucial for the effectiveness of your document. Learn more about answering the "So What" question today.

Can making logical arguments in a written piece compromise its effectiveness? Learn where to incorporate emotional and logical arguments in writing.