White Papers
- Critical Questions to Ask When Writing Critical thinking about a writing project is essential to a good end-product. As we've written before, critical thinking transforms information... Read More
- The Most Common Grammatical Errors – and Why They’re Not All Errors Are there specific grammatical errors that plague writers more often than others? That’s a question a pair of researchers wanted to answer,... Read More
- How Critical Thinking in Writing Works: Understanding its Role in the Writing Process When writers fail to think critically about their writing projects, documents can easily fall flat as tepid and unpersuasive, generating little to no... Read More
- 10 Quick Tips to Improve your Writing Plan!Many writers don’t take much time to plan; in fact, many simply begin writing, believing that their first draft will become their final draft... Read More
- How to align your branding across all your communications. Posted Nov. 28, 2018 Communication skills are vital to effective company branding. We discussed this idea in our white paper, "Beef up your communication... Read More
- Beef up your communication skills to strengthen your business brand Posted Oct. 30, 2018 Building a clear and effective business brand is critical in today's world. People are bombarded by a continuous stream of... Read More
- The Documents Your Organization Produces are Your True Deliverable. Here’s What Makes Them So Important Posted July 10, 2018 In our day to day work, we can forget that customers and clients don’t necessarily see what we do. In other words, they can’t... Read More
- The fundamentals of excellent science writing Posted June 18, 2018. Science writing is getting worse, according to science. In 2017, Swedish researchers reviewed over 700,000 English-language... Read More
- Creating a Better Feedback and Editing Process Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff,... Read More
- Applying the Fogg Behavioral Model to your writing to ensure readers do what you want. Posted May 30, 2018. In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change... Read More
- The master list of organizational strategies: how to structure your written works for maximum impact Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff,... Read More
- How to Write a Standard Operation Procedure Standard Operating Procedures (SOPs) can be more powerful than most organizations realize.When developed and deployed correctly, SOPs can drive greater... Read More
- The Consequences of Poor Writing We know a couple who were in the market for a new vacuum cleaner. They went to the store, checked out various models, and found one that seemed, at first... Read More
- Six Questions your Company Should be Asking It is no secret to anyone in business that writing, and writing well, is critical, whether that writing is in the form of emails, whitepapers, proposals,... Read More
- Critical Thinking: The Parent of Good Writing Technical and Scientific Writing and Critical Thinking SkillsInstantly Boost Critical Thinking in Writing with These 7 QuestionsWhat is critical thinking?Critical... Read More
- 4 ways bad writing erodes productivity and costs U.S. companies billions Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff,... Read More
- How to Write More Effectively Most people, when asked what makes writing effective, will answer “clarity” or “flow.” And that’s true, of course, but when... Read More
- Readability: Easing the way for your readers Hoping to land your company a big contract, you have your team create a proposal for a prospective client. The proposal has all the information necessary... Read More
- The ROI of Effective Writing Do you know what this means: “With this being a small scale preliminary study on the methods to apply on a large scale project, I would rather participate... Read More
- Communication Shipwrecks: Lessons Learned from Communication Failures in the Workplace (Part 2) How Communication Failures Cost You and Hurt Your ROI7 Examples of Poor Communication with Awful (and Tragic) Results, and How to Do BetterIn the world... Read More
- Communication Shipwrecks: Lessons Learned from Communication Failures in the Workplace (Part 1) How Communication Failures Cost You and Hurt Your ROI This white paper discusses examples of bad business writing and other scenarios we’re calling... Read More
