Myth: When it comes to business writing, readers care about what you have to say. Fact: Readers decide within a few seconds whether what they're reading is essential and then stop reading if it doesn't grab their attention. So your team’s rambling emails, long-winded briefs, and never-ending presentations? They're probably coming up short. Now that work-from-home and Zoom meetings are the norm, rather than the exception, effective business writing skills have become much more important, as professionals juggle work, school, and other tasks. That means that business documents must be to the point, on point, and written for skimmers. In addition, your team's business writing can profit from ensuring it includes incorporates basic tenets of good business writing.
Whether your organization defines business writing as emails, reports, SOPs, or sales and marketing materials; whether your documents are written for internal stakeholders, external clients, or both; or whether you work in real estate, pharmaceuticals, manufacturing, or any other industry, one thing’s for certain: Hurley Write’s Better Business Writing Course is designed specifically for the types of documents your team writes, their particular readers, and how the documents are used. And the good news is that, regardless of the industry or document type, when your team's business documents meet readers' needs, are easy to read, and work for the reader, readers will continue to read. Our Better Business Writing course, offered virtually, onsite, and online, can help your team write better business documents.
If most readers decide to keep reading in a few seconds, make it count with Hurley Write training.