(612 Reviews)

Misaligned Messaging and Goals Concern

Align Communication With Business Objectives to Drive Impact.

Implications of Misaligned Messaging and Goals

Written communication that doesn’t reflect your organization’s goals leads to confusion, inefficiency, and missed opportunities. Teams may work at cross-purposes, duplicate efforts, or lose sight of what matters. Misalignment between strategy and messaging weakens credibility and slows decision-making. Consistent, goal-driven writing ensures every document supports broader business objectives.

Writing Habits That Hurt Business

Misaligned communication often stems from poor writing habits such as skipping planning or writing without reader or outcome in mind. Teams may default to individual styles or assume everyone is on the same page. These habits affect reports, proposals, and updates alike, making it harder to connect the message to the mission.

Frequent Rewrites

When a document lacks strategic focus, teams end up reworking it multiple times to clarify purpose or message.

Unclear Reports

Reports that don’t align with project goals fail to drive decisions or guide next steps.

Proposals that Don’t Win

Proposals lose impact when the messaging doesn’t reflect the client’s goals or needs.

Unclear Purpose

Writing without a clear objective leads to inconsistent and forgettable messaging.

If any of these hit home, consider our Writing Workshops.

What Causes Misaligned Messaging and Goals?

Misalignment occurs when teams lack shared goals, processes, or standards for communication. Writers may be unclear on strategy, write in isolation, or use outdated (or poor) templates. Without alignment tools or training, messages drift away from priorities. Our workshops help teams connect writing to business goals and deliver unified, high-impact communication.

Writing That Ignores Strategic Priorities

If writers are unclear about key goals, content may miss what matters most to the business.

No Shared Message Map or Style Guide

Without shared tools, each document may reflect different priorities, voice, and tone.

Goals Not Clearly Defined Before Writing

Writing starts off track when teams don’t align on purpose or read before drafting.

Conflicting Messages from Different Contributors

When team members write in silos, their content may contradict or dilute the main message.

Overreliance on Individual Writing Styles

Personal writing habits can override team goals if writers aren’t aligned.

Unclear Understanding of Readers

If the writer doesn’t know who they’re writing for, the message becomes too broad or misdirected.

Internal Silos That Block Consistent Messaging

Without communication between teams, documents may reflect conflicting priorities.

Communication Gaps Between Strategy and Execution

When strategy isn’t translated into clear writing guidance, the message loses power and focus.

Workshops That Remedy Misaligned Messaging and Goals

Hurley Write’s workshops help teams write with shared purpose to meet readers’ needs. We teach professionals how to connect strategy to communication using practical tools, reader insights, logic, and planning techniques. Whether your team needs to align internal updates, client proposals, or cross-functional reports, we help unify your team’s messaging and strengthen results.

Next Steps: Improve Your Team’s Writing Today

Let’s discuss your team’s unique writing challenges. We’ll evaluate writing samples and recommend a customized solution designed to improve clarity, productivity, and results.

Don't take our word for it, see what our clients have to say.

For 35+ years, we’ve shown organizations how to improve their communication, whether that involved designing and teaching writing and/or reviewing workshops, improving their writing and/or reviewing tools, offering individualized coaching, or helping them put processes in place.

And we can help your team of professionals, too!

William Walters

IDA

“The instructor covers many useful writing skills and concepts. I recommend the course to scientists, engineers, program managers, editors, or anyone who wants to write more persuasively and succinctly.”

Jacueline Davis

IDA

“Hurley Write placed the emphasis on why we communicate in the first place. The instructor presented a truly captivating lecture on how we can very quickly craft an easy-to-read document that meets the needs of our reader. Thank you.”

Mike Brett

conEd

“The content and instructions allows for taking bite-sized pieces of the homework assignments.I learned a lot and the instructor was flexible with my busy travel and work schedule. I would take another course through Hurley Write.”

Simon Matthews

Raytheon

“This course is helping me with the new documents that I am writing. I recommend this course to anyone involved in writing engineering or technical documents.”

David Anderson

DTCC

“Hurley Write placed the emphasis on why we communicate in the first place. The instructor presented a truly captivating lecture on how we can very quickly craft an easy to read document that meets the needs of our reader. Thank you.”

Judy Lettington

PaxVax

“Very concise and helpful. Came to our facility and answered all questions patiently and with real examples. Used multiple angles to explain concepts for better understanding. Really enjoyed the class.”

Aylia Thomas

John Deere

“I author content for operator manuals. All of the minimalism strategies taught in this class can be directly applied to my writing.I can see the benefits to both our audience as well as our checkbooks!”

Aylia Thomas

Orica US

“I author content for operator manuals. All of the minimalism strategies taught in this class can be directly applied to my writing. I can see the benefits to both our audience as well as our checkbooks!”

Gregory Marshall

D & H Global Tax Group

“I found this class to be extremely worthwhile and I came away with many useful tools for effective writing. The instructor was great at engaging the class and presented information well. Overall, I’d say this was the most important course I’ve taken.”

Dan Littlefield

Genentech

“We really needed someone who's expert at teaching the writing, because it's not just the writing, right?... I thought that one of the things that Hurley Write did that was really strong for us was talk about audience.”

Andrew Charles

Bristol Myers Squibb

“The two-day session were well planned and the breakout activities offered great opportunities to incorporate major lessons into the real-world writing deliverables.”

Mike Brett

Raytheon

“The content and instructions allows for taking bite sized pieces of the homework assignments. I learned a lot and the instructor was flexible with my busy travel and work schedule. I would take another course through Hurley Write.”

Frequently Asked Questions

Why do our messages miss the strategic mark?

Often, teams write without clear goals or guidance, leading to content that feels disconnected from business priorities.

Can you help unify messaging across departments?

Yes. Our workshops help teams align so messaging is consistent and goal-driven.

How do you train teams to align goals with communication?

We teach planning techniques that start with objectives, reader, and desired outcomes before writing begins.

Will this training improve cross-functional collaboration?

Absolutely. Teams learn how to coordinate content, reduce redundancy, and write with a unified voice.

What kinds of documents are covered in this training?

We cover reports, proposals, emails, executive summaries, and any content where alignment is essential.

Do you include style and tone alignment strategies?

Yes. We help teams create or apply guidelines that support a consistent and professional voice.

Can your workshop help refine our internal messaging strategy?

Yes. We analyze your strategy and review your team’s documents to refine how messages are framed and communicated.