“It’s none of their business that you have to learn to write. Let them think you were born that way.”

– Ernest Hemingway

“It is perfectly okay to write garbage—as long as you edit brilliantly.”

-C. J. Cherryh

“Writing is thinking. To write well is to think clearly. That's why it's so hard."

–David McCullough

“Writing and learning and thinking are the same process.”

-William Zinnser

“Good writing is clear thinking made visible.”

-Bill Wheeler

“If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”

-George Orwell

“You can’t think yourself out of a writing block; you have to write yourself out of a writer’s block.”

–John Rogers

The Hurley Write Story

Hurley Write was founded by Pam Hurley in 1988, while she was working as an adjunct in the English Department at UNC-Wilmington. Pam’s real passion was teaching the technical writing course. In fact, Pam enjoyed teaching that class so much that she developed an advanced technical writing course in which students worked on a semester-long feasibility study. In this course, students were asked to find a project they felt was worth researching or a problem they wished to solve and, at the end of the semester, they presented their findings, via oral presentation, to their peers and to decision-makers. Over the many years Pam taught the course, students solved many of the major problems they saw on campus, in their workplace, and in the community.

Pam realized that the skills that she was teaching her students were applicable for professionals in the real world. She also knew, based on extensive research, that employers often complained about the writing skills of their employers. Armed with that knowledge, she called a local contract research organization (CRO) and asked if she could teach a course for their staff; they agreed. The course was so successful that the CRO then hired her to teach all new employees the same writing skills. That contract lasted four years until the company dissolved its Learning and Development program.

Pam was developing her business while teaching in academia. She went on to pursue her PhD in technical writing at the University of South Carolina; while initially she thought that she’d stay in academia, her success at the CRO showed her that many professionals needed just the kind of help she was offering. With that, she started Hurley Write, Inc.

While the company’s first clients were mainly in the biotech, drug development, and life sciences industries, Hurley Write’s clients now include engineering firms, financial professionals, and IT specialists, including Fortune 500 and multinational firms, but smaller companies as well.

Hurley Write designs and teaches writing courses all over the world; the company’s instructors are highly credentialed and have backgrounds in technical writing, professional writing, and instructional technologies. All have many years of teaching experience and all are imminently qualified to designs solutions that meet a company’s needs for a writing course.

Hurley Write’s success can, in large part, be attributed to the enthusiasm and passion of the instructors (they’re not “talking heads”—they live and breathe the subject matter!); the fact that the concepts taught are based on research; and the interactivity of the classes.

Our Process

Our strategy is simple: we know that your team has great problem-solving skills (if they didn’t, they probably wouldn’t be working for you!). We teach them how to apply those great problem-solving skills to the writing process. The result is a logical process that they can begin to apply immediately to their writing.

We use a workshop-style approach. A workshop, versus a seminar, engages participants on a variety of levels: rather than being lectured to for hours, our methodology is based on micro-learning: we discuss concepts and give participants opportunities to apply concepts. The modules of the course build upon one another so that with each breakout, participants are applying additional concepts and getting feedback on their work as the course progresses.

We use writing samples from your staff. Rather than use generic examples that participants may not be able to relate to, we use excerpts from your staff’s writing so that they can apply the concepts to documents with which they’re familiar. And don’t worry: the writing is never criticized; instead, we provide various options and focus on helping participants apply the concepts in a way that makes sense. The result is a more robust workshop.

We teach concepts based on research about readability. We’ve spent years researching writing and how readers read and we stay up-to-date on the latest research (after all, how readers read now isn’t the same as it was 10 years ago!). When participants understand how readers read, they’ve better able to analyze their particular readers and write for those readers. The result is a streamlined writing process and more cogent, targeted documents.

In short, your staff will walk away from this workshop with the tools they need to plan, write, and revise more effectively and efficiently.

Company Profile

Hurley Write, Inc., a certified woman-owned small business, has over 25 years of experience working with a variety of professionals at firms such as Bayer, Novartis, Intel, United Technologies, NAVAIR, and Stryker Orthopedics, to name a few. For a more complete list, please visit https://www.hurleywrite.com/hurley-write-clients.

Our instructors are highly experienced with backgrounds in professional writing, technical writing, and instructional technology and all have received excellent evaluations from clients.

Most of our clients we’ve worked with for many years, including Celgene, the Air Force Research Lab, United Technologies, NAVAIR, the US Army, Altria Group, Genentech, and Bayer; in many cases, these clients also hire us to provide coaching and editing services in addition to developing and teaching writing courses.

The Bottom Line

The bottom line is this: what we teach works. And, your staff will love attending our training (believe it or not, it's fun!) because they'll walk away with real solutions to their writing problems. They'll be happier because they'll have tools that work and you'll be happier because you'll spend less time editing and can focus on your real job.

Our clients hire us again and again because our teaching methodology and the concepts we teach are so effective. Need proof? Check out our client list or contact us; we’re happy to provide references, evaluations from classes we’ve taught, or a no-cost consult.

Before you spend money on a writing class, talk to us. We’ll show you why we’re different and how we can help your team achieve positive, long-term results.

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