“It’s none of their business that you have to learn to write. Let them think you were born that way.”
– Ernest Hemingway
“It is perfectly okay to write garbage—as long as you edit brilliantly.”
-C. J. Cherryh
“Writing is thinking. To write well is to think clearly. That's why it's so hard."
“Writing and learning and thinking are the same process.”
“Good writing is clear thinking made visible.”
“If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”
“You can’t think yourself out of a writing block; you have to write yourself out of a writer’s block.”
We promise that your team, whether they participate in an onsite workshop, online course, or webinar, will walk away with the tools they need to write more effective documents in less time.
We believe that everyone, regardless of profession, background, or education, can learn to write effective documents. And that they can learn and apply strategies that will help them write these documents in less time.
We understand that the professionals on your team are smart (if they weren’t, you wouldn’t have hired them!). We also understand that they’re great problem-solvers and critical thinkers, but that many of them dislike writing or see writing as secondary to their job. Because they dislike writing, they often procrastinate and/or don’t spend the time they should planning and writing.
The bottom line is that many professionals simply don’t have the tools they need to write effective documents. But the good news is that when professionals are taught strategies that teach them how to apply their problem-solving skills to the writing process, they have the tools to plan, write, and revise more effectively and efficiently.
We use a workshop-style approach in our onsite courses and webinars. A workshop engages participants on a variety of levels. Rather than subjecting participants to hours of lectures, our methodology is based on micro-learning: we discuss concepts and give participants multiple opportunities to apply them. The modules of the course build upon one another so that with each exercise and breakout, participants are applying additional concepts and getting feedback on their work as the course progresses.
We use your staff’s writing samples. Rather than use generic examples that participants may not be able to relate to, we use excerpts from your staff’s writing so that they can apply the concepts to work with which they’re familiar. And don’t worry: the writing is never criticized; instead, we provide various options and focus on helping participants apply the concepts in a way that makes sense. The result is participants walk away with real strategies they can apply to any writing project.
We teach concepts based on readability studies. We’ve spent years researching writing and how readers read, and we stay up-to-date on the latest research (after all, how readers read now isn’t the same as it was 10 years ago!). When participants learn concepts based on how readers read, they’re better equipped to analyze their own writing, write for a particular outcome, and write targeted, cogent documents.