Many writers think their writing isn’t persuasive, but the reality is, they’re wrong? Whether you write emails, user manuals, or SOPs, readers are making decisions about you and your company based on the written document. In this quick tip, you’ll learn strategies to ensure you’re persuading your reader correctly.

Readers have certain expectations when they read a document. In this quick tip, you’ll learn what readers expect from documents and how to ensure that your documents meet readers’ expectations.

What should your paragraphs look like? We know that most readers are skimmers and, as such, paragraphs must meet readers’ needs. In this quick tip, learn strategies to write for skimmers and ensure that your paragraphs meet readers’ needs.

Believe it or not, readers make decisions about the information you provide based on how sentences are constructed. If a sentence isn’t written so that it emphasizes the most important information, readers can come to the incorrect conclusion. This quick tip discusses how to construct sentences that emphasize (and de-emphasize) information to drive readers to the appropriate conclusion.

Prewriting may seem like an extra step in the writing process, but it can actually save you time. In this quick tip, learn strategies to prewrite and why you should prewrite.