"Data-Driven Storytelling"
Course Description

Most professionals who collect data understand that it tells a story; however, when these same professionals must use the data to tell the story to internal or external stakeholders, they often struggle, believing that the story the data tells should be obvious. If this describes your team, we can help. Our interactive, customized onsite workshop teaches your team strategies to use the data to tell compelling, engaging stories.

The overall objective (learning outcome) is to provide a toolkit of "Best Practices" for each participant to make effective,  professional,  and successful presentations.

These "Best Practices " are incorporated within the three critical phases of making successful presentations, including:

  1. DISCOVERY (audience analysis and profile) 
  2. DESIGN (content simplification,  visualization, and sequencing) 
  3. DELIVERY ( practice,  body language,  and storytelling)

The Hurley Write Difference

We customize all of our workshops using your team’s or organization’s writing examples. Our proven process will ensure that your team has the strategies to write effective documents.

Hurley Write ...
  • Instructors are experts—they have extensive backgrounds in the science of giving effective presentations

  • Focuses on your team’s needs in terms of creating and delivering effective presentations

  • Provides a team experience to ensure ongoing collaboration and learning

  • Provides ongoing support after the workshop to ensure concepts are applied in meaningful ways

Hurley Write Does NOT ...
  • Use “talking heads” as instructors who lack knowledge about presentations

  • Use a cookie-cutter approach to address your team’s presentation needs

  • Offer a “one-and-done” workshop with no follow-up

Department of the Army
ConAgra Foods