"Writing for Marketing Research Professionals"
Market research may seem like a numbers game, but real success hinges on superior writing skills. Effective study screeners, discussion guides, and surveys depend on clear, unambiguous language research respondents can understand. Final reports and presentations require compelling, convincing language to advance learning and action. We understand how marketers, the key audience for market research, speak and think, and therefore how market researchers should communicate to marketers for maximum impact. Our customized onsite workshops teach market researchers how to efficiently plan, write, and revise their documents into a language that their audiences can understand.