"Writing Market Research Reports" Workshop

Everything your team needs to know about writing a marketing research report.

Our Courses are Customized for Your Team.

Contact us to get a personalized quote

Real success in market research hinges on superior writing skills. The guidelines for writing a marketing research report rely on effective study screeners, discussion guides, and surveys that use clean, unambiguous language that respondents can understand. We understand how marketers speak and think and how market researchers should communicate for maximum impact. In this course, your team will learn how to efficiently plan, develop, and revise their documents into a language their audiences can understand.

Choose How to Take the Course:

In our instructor-led, customized onsite workshop, your team will learn strategies to plan, write, and revise marketing research reports that drive the appropriate conclusion. The onsite workshops are hosted at your facility and offered in one-, two-, or three-day sessions.

Learn more about onsite training here.

Course Objectives:

  • Define their various audiences and the specific needs of each
  • Identify the intended outcome of each document they create
  • Understand the role of each document in their overall marketing plan
  • Create writing strategies that suit their audience and intended outcome
  • Evaluate and choose language to improve the effectiveness of the writing
  • Demonstrate various editing and proofreading techniques

In our instructor-led, customized virtual workshop, your team will learn strategies to plan, write, and revise marketing research reports that drive the appropriate conclusion. The virtual workshops are offered in one-, two-, or three-hour sessions.

Learn more about virtual training here.

Course Objectives:

  • Define their various audiences and the specific needs of each
  • Identify the intended outcome of each document they create
  • Understand the role of each document in their overall marketing plan
  • Create writing strategies that suit their audience and intended outcome
  • Evaluate and choose language to improve the effectiveness of the writing
  • Demonstrate various editing and proofreading techniques
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I thought the program was right on the mark. The presenter kept the conversation and presentation engaging, via text and voice. The exercises were practical and pertinent to our daily activities which kept things interesting and applicable. The presentation had the correct amount of discussion and information to be useful for further study and reference in the future. I have already and will recommend this class to colleagues. The writing groups were useful for everyone from new people to senior leaders.

Steven F.
- Verified Course Attendee

What To Expect

Before the Course

  • A deep dive by our analysts into your team’s documents
  • A customized proposal that outlines the topics we propose to cover based on this analysis
  • A discovery/planning call to ensure that our plan meets your vision
  • Pre- and post-class assessment (depending on the package you choose)

During the Course

  • In-class exercises that give participants opportunities to apply concepts
  • Breakout sessions in which participants work collaboratively to apply concepts and solve writing problems
  • Examples of your team’s rewritten workplace samples to illustrate concepts
  • Real-time feedback from the instructor on breakouts
  • Micro-learning sessions
  • Socratic discussion
  • Opportunities for participants to ask questions

After the course

Depending which option you choose, your team can expect:

  • Scores on their’ post-class assessment
  • Access to our digital library, which includes short videos, quizzes, and other resources
  • Access to Option 1 of one of our online courses
  • Office hours, so that participants can meet with the instructor, share work, and get personalized feedback
  • Forums, which is a chat room that participants can use to ask questions and get answers from our team of writing professionals
  • Personalized coaching and feedback

Why Improve Your Team’s Business Writing Skills?

Writing doesn’t have to be hard. With our business writing courses, your team will learn strategies to write professional, effective business documents.

Clearer Communication

Better Documents

Your team will learn how to write targeted and more concise, precise business documents.

Projects that Meet Deadlines

Your team will spend less time reviewing and editing, helping to maintain timelines.

Increased Efficiency

When your team has the right tools, they’ll write better documents in less time, saving time, money, and resources.