"Writing for Marketing Research Professionals"
Course Description
Market research may seem like a numbers game, but real success hinges on superior writing skills. Effective study screeners, discussion guides, and surveys depend on clear, unambiguous language research respondents can understand. Final reports and presentations require compelling, convincing language to advance learning and action.
We understand how marketers, the key audience for market research, speak and think, and therefore how market researchers should communicate to marketers for maximum impact. Our customized onsite market research professional writing training workshops teach market researchers how to efficiently plan, write, and revise their documents into a language that their audiences can understand.
Learning Objectives/Outcomes:
At the conclusion of this course, participants should be able to
- Define their various audiences and the specific needs of each
- Identify the intended outcome of each document they create
- Understand the role of each document in their overall marketing plan
- Create writing strategies that suit their audience and intended outcome
- Evaluate and choose language to improve the effectiveness of the writing
The Hurley Write Difference
We customize all of our workshops using your team’s or organization’s writing examples. Our proven process will ensure that your team has the strategies to write effective documents.
Hurley Write ...
Instructors are experts—they have extensive backgrounds in professional writing and teaching
Uses your team’s documents to meet your specific objectives
Provides a team experience to ensure ongoing collaboration and learning
Provides ongoing support after the workshop to ensure concepts are applied in meaningful ways
Hurley Write Does NOT ...
Use “talking heads” as instructors who lack knowledge about writing
Use generic presentations that don’t apply to your key document needs
Use a cookie-cutter approach
Offer a “one-and-done” workshop with no follow-up
