"Writing for Marketers"
Course Description

Writing is an essential skill for today’s marketing professionals. From annual brand plans to strategic briefs to updates for senior management, marketers must deliver their Points of View in concise, compelling language. We understand not only how marketers speak, but how they can effectively address their diverse audiences – senior management, sales, advertising agencies, legal, and product supply. Our customized onsite marketing writing training courses will teach them how to efficiently plan, write, and revise their documents into a language that their readers can understand.

The Hurley Write Difference

We customize all of our workshops using your team’s or organization’s writing examples. Our proven process will ensure that your team has the strategies to write effective documents.

Hurley Write ...
  • Instructors are experts—they have extensive backgrounds in the science of giving effective presentations

  • Focuses on your team’s needs in terms of creating and delivering effective presentations

  • Provides a team experience to ensure ongoing collaboration and learning

  • Provides ongoing support after the workshop to ensure concepts are applied in meaningful ways

Hurley Write Does NOT ...
  • Use “talking heads” as instructors who lack knowledge about presentations

  • Use a cookie-cutter approach to address your team’s presentation needs

  • Offer a “one-and-done” workshop with no follow-up

Dillard's
Department of the Army
Covidien
ConAgra Foods