"Professional Sales Writing" Course

Inspire your readers to take action with our professional and engaging sales writing course.

Our Courses are Customized for Your Team.

When writing directly to customers, whether via email or hard copy, writers must know how to write professional sales copy and it’s important to know how to incorporate sales tactics with each correspondence. Effective professional sales writers know how to write content that inspires and ultimately wins those precious opportunities. Our customized professional sales writing course teaches your team how to effectively write and revise documents into a language that compels readers to take action.

Choose How to Take the Course:

Onsite
Virtual

In our instructor-led, customized workshop, your team will learn strategies to write correspondence that wins business! Participants will have multiple opportunities to apply concepts while receiving real-time feedback from the instructor.

Learn more about onsite training here.

Course Objectives:

Analyze and target readers
Create a value proposition
Write compelling content
Use language that compels action

In our instructor-led, customized virtual workshop, your team will learn strategies to write correspondence that wins business! Participants will have multiple opportunities to apply concepts while receiving real-time feedback from the instructor. The virtual workshops are offered in one-, two-, or three-hour sessions.

Learn more about virtual training here.

Course Objectives:

Analyze and target readers
Create a value proposition
Write compelling content
Use language that compels action

I was pleasantly surprised at how much I learned during this course. I have tried to implement the suggestions in every facet of my job as I do a lot of writing. I would recommend this course to every leader, manager and supervisor. The presenter is very knowledgeable and entertaining too.

Pamela J.
- Verified Sales Writing Course Attendee

What To Expect

Before the Course

A deep dive by our analysts into your team’s documents
A customized proposal that outlines the topics we propose to cover based on this analysis
A discovery/planning call to ensure that our plan meets your vision
Pre- and post-class assessment (depending on the package you choose)

During the Course

In-class exercises that give participants opportunities to apply concepts
Breakout sessions in which participants work collaboratively to apply concepts and solve writing problems
Examples of your team’s rewritten workplace samples to illustrate concepts
Real-time feedback from the instructor on breakouts
Micro-learning sessions
Socratic discussion
Opportunities for participants to ask questions

After the course

Depending which option you choose, your team can expect:

Scores on their’ post-class assessment
Access to our digital library, which includes short videos, quizzes, and other resources
Access to Option 1 of one of our online courses
Office hours, so that participants can meet with the instructor, share work, and get personalized feedback
Forums, which is a chat room that participants can use to ask questions and get answers from our team of writing professionals
Personalized coaching and feedback