"Writing for Professional Marketers" Course

Marketing writing course essentials for modern-day professionals.

Our Courses are Customized for Your Team.

Writing is an essential skill for today’s marketing professionals. From annual brand plans to strategic briefs to updates for senior management, marketers must deliver their points of view in concise, compelling language. We understand how marketers speak and designed this "Writing for Professional Marketers" course to teach your team to effectively address their diverse audiences—senior management, sales, advertising, legal, and product supply.

Course Description

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Choose How to Take the Course:

Onsite
Virtual

In our instructor-led, customized workshop, "Writing for Professional Marketers" course, your team will learn strategies to define audiences, represent the voice of the consumer, avoid bias, and evaluate writing effectiveness.

Learn more about onsite training here.

Course Objectives:

Define various audiences
Identify actionable writing objectives
Create writing strategies
Understand how to represent the voice of the customer (VOC)
Evaluate writing effectiveness
Reinforce objective, unbiased tone and language

In our instructor-led, customized virtual workshop, your team will learn strategies to define audiences, represent the voice of the consumer, avoid bias, and evaluate writing effectiveness. The virtual workshop is taught in one-, two-, or three-hour sessions.

Learn more about virtual training here.

Course Objectives:

Define various audiences
Identify actionable writing objectives
Create writing strategies
Understand how to represent the voice of the customer (VOC)
Evaluate writing effectiveness
Reinforce objective, unbiased tone and language

Very concise and helpful. Came to our facility and answered all questions patiently and with real examples. Used multiple angles to explain concepts for better understanding. Really enjoyed the class.

Judy L.
- Verified Marketing Writing Course Attendee

What To Expect

Before the Course

A deep dive by our analysts into your team’s documents
A customized proposal that outlines the topics we propose to cover based on this analysis
A discovery/planning call to ensure that our plan meets your vision
Pre- and post-class assessment (depending on the package you choose)

During the Course

In-class exercises that give participants opportunities to apply concepts
Breakout sessions in which participants work collaboratively to apply concepts and solve writing problems
Examples of your team’s rewritten workplace samples to illustrate concepts
Real-time feedback from the instructor on breakouts
Micro-learning sessions
Socratic discussion
Opportunities for participants to ask questions

After the course

Depending which option you choose, your team can expect:

Scores on their’ post-class assessment
Access to our digital library, which includes short videos, quizzes, and other resources
Access to Option 1 of one of our online courses
Office hours, so that participants can meet with the instructor, share work, and get personalized feedback
Forums, which is a chat room that participants can use to ask questions and get answers from our team of writing professionals
Personalized coaching and feedback

Why Improve Your Team’s Business Writing Skills?

Writing doesn’t have to be hard. With our business writing courses, your team will learn strategies to write professional, effective business documents.