The Write Way

The "E" Factor: Effective Writing Yields Results

Lab scientistPublications are the lifeblood of scientific and technical organizations. If written content is rambling or unclear, the greatest breakthroughs will be overlooked, grants will be unfunded, and projects will be shuttered.

At Hurley Write, we teach scientists and technical experts how to create workable content. Often, the first step is learning exactly what makes a document effective: It produces the desired or intended result and a favorable impression.

Know your audience

A necessary part, then, of creating easily understood documents is having a specific, desired purpose in mind. By extension, you must know the audience.

After you determine your audience and what you want your readers to accomplish, it's time to plan how to write content that will accomplish your goal.

As a scientific or technical expert, you know how to think critically to solve problems. Fortunately, critical thinking is the most important skill for producing high-quality written documents.

It's simple: Writing is problem solving.

Apply your existing skills

Several common problems are associated with ineffective writing in scientific and technical fields:

Can those problems be overcome? Yes! Use your critical-thinking skills to logically apply word choice, paragraph and sentence structure, and other rhetorical techniques that create amazingly effective content.

To help you, Hurley Write is launching The Write Way, a new newsletter that offers sound advice, ready-to-use tips, and real-world examples of scientists, engineers, and other technical experts who are reaping the benefits of writing well.

Put the information in this newsletter to work and discover how clear, organized writing can produce real results, including decreased procrastination and increased value as a contributor in your field.

When you need to write effective scientific, technical, or business content, Hurley Write can help. Call us toll-free at 877-24-WRITE (877-249-7483) or email

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