John has spent his career in leadership roles in Consumer Insights/Market Research at Bayer Consumer Health and American Express, after starting on the advertising agency side with Publicis (formerly DMB&B).
During his corporate career, John created and led training sessions on Marketing Excellence, Insights Development, Market Research for Marketers, and Coaching and Developing Others. He has also lectured on marketing and marketing research at the University of Virginia, Columbia University, and NYU.
Prior to his market research career, John taught writing courses at Rutgers University. He played a central role in launching the first Scientific and Technical Writing course at Rutgers, providing advanced level writing instruction to aspiring scientists, engineers, and architects.
John holds an MA in Literature from Rutgers University and BA with Distinction from the University of Virginia.
Hi, I'm John Willard, executive trainer at Hurley Write. When I did my undergrad studies at the University of Virginia, I majored in English. I thought I would be a teacher, maybe even a professor. I went straight from UVA to graduate school at Rutgers University, where I continued my studies and taught a number of courses in writing. But then my career took a turn and I ended up going into the market research field. I led teams at American Express and at Bayer. And during that time I did a lot of writing. And I believe that it was the skillset I developed as an English major that helped me to be effective in my business life. Now I'm with Hurley Write, helping professionals like you to understand how you can write more effectively. It's not about the rules of grammar, it's about understanding what you want to accomplish when you write something and understanding who your audience is. I'm looking forward to seeing you at one of our workshops soon. Thanks.