Does Your Business Writing Contain the 7 Cs of Effective Communication?


Call me biased (after all, I run a writing blog) but I think communication is the best thing we have going for us as a species. Think about it: we couldn't have built the Coliseum or the Pyramids if we hadn't been able to communicate plans to a large number of people. Laws don't work and culture doesn't exist without us being able to share our ideas with each other. While most animals have body language and simple vocalization, we have words.

You may not be trying to create a wonder of the world, but effective written business communication probably means a lot to you in your job role. Do humanity proud by keeping the seven Cs in mind:

  1. Completeness. Your writing should provide all the information your reader needs to understand you. To do that, you need to consider what they know, and don't. 
  2. Conciseness. Broadly paraphrased, Occam's famous adage states that things should be as simple as possible, but no simpler . In this context, it means not using more words than necessary to convey meaning, but not cutting out so much that your communication suffers.
  3. Consideration. Understand your target audience before you write. Answer the questions they have and account for gaps in their knowledge. Make the topic's relevance clear to your target reader(s).
  4. Clarity. Be definite, don't prevaricate, and don't ramble. The most information-packed writing isn't informative if it can't be understood!
  5. Concreteness. Use facts to back up your assertions and use words with unambiguous meanings.
  6. Courtesy. Be mindful of the attitude your readers will have toward your work, and the attitude your readers expect your work to have toward them. Some readers expect a formal tone, while others would feel alienated by one.
  7. Correctness. A simple rule: avoid errors!

To learn more about effective written communication, contact Hurley Write, Inc .