We teach a course, “ Exceptional Writing for Engineers ” for a Fortune 500 company about four times a year. We teach the one-day course over two days so that the engineers attending don’t have to be away from their work for a full day. We’ve found that this formula works very well for many of our clients.
The course is always well-attended and is typically filled up within a couple of hours after it’s posted. Our teaching style is dynamic and energetic, which makes the course fun, but there’s another reason why it’s so well-attended: results.
We hear again and again (not only from participants in this workshop, but from people in all of our workshops) how much they appreciate the strategies we teach them because many of them they can begin to use immediately. But the proof is always in the pudding, isn’t it? That’s why I was thrilled to receive an email from an engineer the week after he took our class telling us that he’d been complimented on his writing for the first time in career! He was ecstatic, and we were happy for him.
Lest you think that this is a solitary event, it isn’t. Our clients continue to hire us again and again because they see real improvement, both immediate and long-term, in their staff’s writing after they attend one of our workshops.
The point is that while any training class can be fun and engaging, long-term results are what really matters. And while many companies offer writing training, the real question is do they teach strategies that are easy for participants to implement and do these strategies result in positive changes in participants’ writing?
In addition to teaching sound concepts, we also provide tangible metrics to measure success. While some may argue that writing effectiveness is “subjective,” it isn’t. Writing can be taught and its effectiveness can be measured.
The success of your staff’s writing affects your bottom line, so you should ensure two things if you hire an outside firm to provide the training: 1) can they provide metrics to show success? and 2) is what they’re teaching concepts that your staff can use immediately and long-term for great results? If not, you’re wasting your money.